The first reaction I received when I told people I was moving to Baltimore was concern.
Baltimore is often known as a city with a high crime rate. However, after I started living in the city,
I realized that the city is often misinterpreted. The Baltimore Farmers Market is a place that in my opinion truly represents
Baltimore and I wanted to create a website that people outside the city can view.
The website features the community, events, and produce available at the market.
The first thing I did when I started the project was visual research.
I gathered pictures that people took at the Baltimore Farmers Market
and I developed the icon sketches based on the visual research.
To reflect the warmth and handcrafted feeling of the Baltimore Farmers Market,
I referenced historical Baltimore album quilts as inspiration of the icons.
I also thought these specific quilts represented Baltimore well, because it portrayed
motifs like Baltimore’s state flower and tree. As a result, these icons have
Blackeyed Susan's or Oak tree leaves as part of the icon.
While sketching the website, I struggled with where to place the community feature.
In the beginning stages, I built the window on the right side to emphasize the map,
but realized the community should be the main focus of the website.
After receiving feedback that the pastel tone colors were reminiscent of a bakery rather than a market, I revised the color choices.
Since the buttons near the window were covering the street names, they were once again moved to the top right.